Local Food Trade Show

The Local Food Trade Show

Planting the Seeds for the 2026 Local Food Trade Show!

We are thrilled to announce we are opening registration for the 15th Annual Local Food Trade Show, Tuesday, January 27th (snow date 2/3), again at Russell’s Garden Center, with its beautiful lighting and welcoming atmosphere. The 2025 Local Food Trade Show was our biggest trade show since COVID, bringing together an incredible gathering of local food producers, buyers, and advocates. We had nearly 100 exhibitors from rich and creamy clam chowder to bold and spicy kelp relish, liquor-infused ice cream to wholesome farm-baking mixes, and African-imported cashews to decadent mini-cheesecakes, the air was filled with the delightful aromas of exhibitor samples, drawing attendees in for a taste of New England’s finest local offerings.

We can’t wait to see you there!

Attendees: We are looking for New England’s buyers! Whether you are purchasing for retail or grocery, distributors or dining, hospitals or schools, or more, we want to support you finding amazing products and brands from across New England. Our exhibitors represent a vast array of foods and products, from fishing to chocolates, from apples to za’atar. Our exhibitors also represent businesses at every stage of the wholesale journey from newly wholesale-licensed to well-established and ready for the big time. We vet every exhibitor to make sure they are wholesale ready, and work to match buyers and exhibitors for an ideal experience for all. Register today!

Exhibitors: We are nearly at 60% capacity for Exhibitor spaces! Are you ready for wholesale? Do you have your wholesale license (according to your product and state)? Do you know your logistics and capacity? We are here to help you springboard into wholesale, or expand your existing wholesale market. We bring in buyers from across industries and scale, from farm stores and specialty shops to large distributors and grocery chains. We offer several wrap-around workshops and programming to maximize your trade show experience and match you to buyers that are looking for what you sell. Register today!

ATTENDEE REGISTRATION

EXHIBITOR REGISTRATION

WHAT IS THE LOCAL FOOD TRADE SHOW? A networking event that connects New England food producers with wholesale buyers.

WHO IS AN ATTENDEE? All wholesale buyers! Big grocery stores and distributors, specialty food stores and specialized distributors, cafes and restaurants, K12 through college dining halls, farm stores, and CSA managers — the Trade Show is an opportunity to meet some of the best local food producers and new-to-the-scene products!

PRICES

Early Bird Discount: Has ended
Full Price (11/4/25-1/20/26)
- $50 SBN Members for up to two guests ($25 each additional guest)
- $75 Non-Members for up to two guests ($38 each additional guest)
Last Minute Price (1/21/26-At the door)
- $70 SBN Members for up to two guests ($35 for each additional guest)
- $80 Non-Members for up to two guests ($40 for each additional guest)

WHO IS AN EXHIBITOR? We are nearly at 50% capacity for Exhibitor spaces! Farmers, fishing folks, food makers, and value-added producers based in New England. If you have your wholesale license* (as needed for your product and state) and are ready to grow your wholesale presence. Registration includes table and chair, promotion and wrap-around workshops, and listing in the program and opportunities to be in the Swag Bag and Raffle Prize. Additional optional costs for electricity, purchasing a program ad, and boxed lunches. You will also need to get a Temporary Food Service Permit from the town ($35) if you don’t already have one in Wayland.

PRICES

Early Bird Discount: Has ended
Full Price (11/16/25-1/9/26) ** Or until we sell out**
- $150 SBN Members
- $175 Non-Members

AGENDA

8:00-9:00 AM: Exhibitor Check-In
9:00-10:00: Exhibitor Networking
10:00: Attendee Check-In
10:00-3:00: Trade Floor Browsing
11:00: Opening Remarks
12:00: Lunch
3:00-4:00: Exhibitor Load-out

BE A SPONSOR! By giving food entrepreneurs the platform to showcase their products, and buyers a venue to explore these industry-changing offerings, we are tilling the soil for a new future of food. Your sponsorship will uplift our region’s sustainable economy, while tying your organization to this crucial effort. Please join us in making the 2026 Local Food Trade Show successful! For more information, explore our Sponsorship Booklet below, and/or contact us (kerry@sbnmass.org).

2026 Sponsorship Booklet

Trade Show Workshops

All registered exhibitors have the option to participate in any/all of the following workshops. According to prior participating entrepreneurs, “Those workshops set me up to really grow. … I’ve been telling everyone about the trade show and all the support you give!” Attendees are invited to participate in workshops as well as industry experts.

Perfect Your Presentation for Buyers - Wednesday, January 14th, 9-10am

An impactful workshop about your pitch, presentation, packaging, and presence. How can you make the most of the few minutes you have the ear of a buyer?
1-on-1 Consultations - Wednesday, January 21st, 9-11am.

Meet with up to six industry experts in Marketing, Sales, Finance, Legal, Food Safety, Working with Distributors, and/or Waste and Energy Reduction. Thanks to the generosity and expertise shared by area industry experts, you can get 20 minutes of dedicated time for your business’s next steps or challenges.
Wholesale 101: Regulatory Compliance and Wholesale Logistics - Friday, January 23rd, 9:30-11am

A quick rundown of the most important numbers and information you want to know and be able to articulate before you sign a wholesale contract. Make sure that as you expand, you are doing it wisely.